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125 banners, not so much clicking

Isaac Pinnock  ·   8 June 2010

I’ve read too many blog posts recently about pay walls and the future (or lack thereof) of journalism. With the debate raging and being nowhere close to resolution, I needed to remind myself of just how much online advertising sucks.

adbannerposter

This chart is based on my browser history from yesterday (Monday 7 June). Over the course of my working day, 125 banners were displayed in my browser, some more than once.

I can’t say that I saw them, because my eyes filtered out every single one of them (and if it weren’t for creating this poster I wouldn’t be able to remember any of them either).

Needless to say, but I didn’t click on any of the banners.

I can’t help but think it’s a miracle that online advertising even exists.

Isaac Pinnock

Isaac Pinnock Founding Partner

Isaac is a founding member of Made by Many, where he employs his experience in rapid web prototyping, and in transforming a set of business requirements into a viable and desirable customer experience. Isaac is an interaction designer who understands how to develop a service idea and make it real.