Julia Neuberger’s silly piece about social networking vs real life in the Guardian yesterday was a timely reminder that whatever else happens in 2010, old media commentators will continue to talk a great deal of sh*t. Probably for the whole decade.

Julia doesn’t shilly shally – she comes straight to the point:

Optimistic.

Hmm. Punchy. Why?

Her argument is simple. Using social networking sites [for example...], “MySpace, Facebook, LinkedIn et al”, leads to social isolation because they all replace real-life social interaction, and because:

Does Mrs Neuberger really believe this stuff? Does anyone believe that Mrs Neuberger has ever used even the three sites she has mentioned? Even for ten minutes?  (I have btw searched for Julia Neuberger on “MySpace, Facebook and LinkedIn et al” – hoping to connect. Please note: I am not “looking for a partner”)

And by the way, “MySpace, Facebook and LinkedIn et al” is a very weird list… Do you even know what LinkedIn is Julia?

Yes, we left it some time ago.

And as we head into the next decade bouyed up with a million and one social media predictions, let us not forget the many who may never understand. Bless ‘em. This must be some of that high-quality journalism stuff they always talk about. Keep up the good work!

Tim Malbon

Tim Malbon Founding Partner

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."

@malbonster