Whilst wandering around an unfamiliar supermarket at the weekend (looking for Cous Cous) an idea for a mobile app suddenly hit me.

How about a store-based product finder?

It would work like this:

Fire it up; the app knows what supermarket I’m in via GPS; I start to type in a product name, the predictive search autocompletes my request; and the app tells me which aisle the product is in.

You could extend it to provide brand offers and alternatives. But at its heart it’s about getting round that frustration of trying to find a product in an unfamiliar supermarket when there are no staff members in sight.

It could be white label that works in all supermarkets. It could be crowdsourced to help keep it up to date. Why not input your shopping list online and it gives you your list in the right order providing an efficient route around the supermarket?

For those of us that like to execute our shopping trips like strategic shock-and-awe strikes it would be ideal.

Simon I'Anson

Since the end of the last century Simon's career has traced a meandering path through a number of different digital and print agencies, consultancies and freelance gigs. The variety of agencies worked at only paling in comparison to the sheer diversity of work he's undertaken. Simon is most at home when simply producing great stuff to go on the internet.

@simonianson

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Idea for a mobile app. Strategic shopping.