It used to be fags and booze that people gave up as a New Year resolution. 2010 was the first year I heard lots of people claiming they wanted to give up social networking. Fragile idiots.

Between Christmas and New Year I saw quite a few tweets from people quietly waving goodbye for a while (the correct social media terminology here is a “Twitter hiatus“).

Stephen Fry announced he was having a rest – in order to get some real work done. And then there was the Web 2.0 suicide machine. Oh – and a rash of articles and blog posts about social media being various shades of addictive, boring and deadly (some of which we’ve talked about here). At times it looked like the long-awaited backlash might finally break… the dwindling skeptical rump of luddites *soooo* want this to happenbut it hasn’t. A similar thing happened last year, and probably the year before that.

On the other hand – I noticed that lots of other people resolved to look after their blog, or tweet, more/better rather than less in 2010.

I guess you know something has really arrived when people start giving it up because they’re enjoying it too much.

I also predict that they’ll be back – just like the smokers and boozers – with their tails between their legs. Losers.

Tim Malbon

Tim Malbon Founding Partner

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."

@malbonster