There's no doubt 'storytelling' is a huge buzzword at the moment. There are numerous talks, articles and events about it, not least our very own Storywarp (interdisciplinary panel chat about stories, hosted by Sara and myself, this Wednesday night at our offices, see you there?)

I've been thinking about why it's suddenly become so interesting to people working in digital. Perhaps it's just the right idea at the right time, a good friendly word for the point where the trend for 'doing a social' meets our webby fascination with connected structures.

I think it's important, though, to remember that stories aren't the same thing as content, and it seems to me that storytelling isn't always as social and inclusive as we might think. Maybe to be truly inclusive you need objectivity, and to be truly objective you need limits. When you have limits you have context, and where there's a context, there's somewhere to inject content. 

I have put a few of my thoughts on this together in a deck, as a starting point...