Imperica magazine recently asked me if I would be interested in taking part in an 'In Conversation With' on their site.

We are trying to create useful, long-lasting things here at Made by Many, so I thought it would interesting to talk to someone from a company whose motto suggests a different sort of approach. I've always wanted to get to the bottom of Dentsu's Making Future Magic in the light of our emphasis on usefulness, and I've always wanted an excuse to talk at length to Dentsu's creative technologist Chris Heathcote. So we had a chat.

Check out the article, in which we discuss futurism as a form of marketing, fantasy vs utility, and where our current obsession with the technological past fits into all this.

Leila Johnston

Leila specialises in content and copy at mxm. Her professional background combines journalism, blogging, events, comedy and digital copywriting. She has written two humour books, is the editor of the Hackers! newspaper and represents one half of the iTunes hit podcast Shift Run Stop. (She still contributes regularly to a number of websites and magazines, including Wired UK.)

An enthusiastic public speaker, Leila currently co-hosts the interdisciplinary mini-conference Storywarp.com with colleague Sara Williams.

None of her immediate relatives are Native American.

@finalbullet

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The trouble with the future