Google Trends chart showing that trending is trending

Acting on a hunch, I typed "trending" into Google trends and discovered that trending is indeed trending. As the normal end of year predictions are blogged, there's a new type of review post in town: the year in trends.

Once upon a time it was up to the pundits to put together their own selections of the most important stuff from the past 12 months.

Now, it's machines that read back the things that moved their little dials most in 2010

Google, Yahoo, Twitter and Facebook have all released reports on the top trending searches, tweets and status messages.

In short, it's been a brilliant year for Justin Bieber, and for the Chilean miners (apart from the first 69 days, of course). Vuvuzelas, the World Cup and the psychic Octopus called Paul all larged it too.

Throughout 2010 trending stuff was more important, interesting and shareable than anything that didn't trend. Anything not trending is now officially forgettable. My prediction for 2011 is that trending will continue to trend. Yep, trending is here to stay.

And if you haven't seen it have a good look at YouTube's new trending tool, "YouTube Trends". It's never been easier to spot trending things and spread them even more. The trending timeline sounds particularly brilliant (although I haven't found it yet - it looks good in the video.

Simply ace.

Tim Malbon

Tim Malbon Founding Partner

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."

@malbonster